YI JOO HYUK STUDIO
PHOTOGRAPHER — SEOUL
ABOUT

FAMILIAR,
BUT NOT EXPECTED.

Precision is the starting point. What matters is what remains after the image is seen.

APPROACH
Still life and beauty sit at the center of the work, where familiar subjects are pushed just beyond the expected.

I work with light, material, color and form to reveal what is distinctive in a subject without losing its clarity. The image should feel precise, but never merely technical.

Commercial requirements stay intact, while the frame holds a point of tension, surprise or curiosity — enough to make the viewer look once more before moving on.

SELECTED CLIENTS

Samsung
LG
Shinhan Bank
Lotte Department Store
Nongshim
Ottogi
LG Household & Health Care
AMOREPACIFIC
IOPE
HERA
Sulwhasoo
Dr.Jart+
MAC
LIRIKOS
TOM FORD
Eucerin
SHISEIDO
SHISEIDO PROFESSIONAL
YNM
BALMAIN PARIS
BOBBI BROWN
LANEIGE
Mamonde
pmr
BIO HEAL BOH
INCELLDERM
CHICOR
SEPHORA
PLATFORM-L
adidas
Nike
KOLON SPORT
Simmons
casamia
illumid+
LOTTE MALL
FEELWAY
AMOS PROFESSIONAL
HOMETHERA
CheongKwanJang
Red3button
RINASHUA
DEEPS
Toolif

EDITORIAL / PUBLICATIONS

Harper's BAZAAR Korea
Allure Korea
Esquire Korea
HEREN
Singles
Style Chosun
The Neighbor
Living Sense
행복이 가득한 집
AVENUEL
Beauty+
향장
Hair Story
주부생활

From precise product imagery to brand campaigns and beauty photography, each project is built around the intended medium, visual direction and material qualities of the subject.