YI JOO HYUK STUDIO
PHOTOGRAPHER — SEOUL
ABOUT

FAMILIAR,
BUT NOT EXPECTED.

准确只是起点。真正重要的是,看过照片之后还留下什么。

APPROACH
以Still Life与Beauty为核心,寻找让熟悉对象呈现出一点陌生感的瞬间。

细致处理光线、材质、色彩与形态,但不让技术本身抢走注意力。在准确呈现产品与人物特征的同时,也把品牌的气质与印象留在画面里。

商业影像需要的准确与目的始终保留,同时在画面中加入一点意外、张力或好奇心,让观者不需要太多解释,也愿意再看一眼。

SELECTED CLIENTS

Samsung
LG
Shinhan Bank
Lotte Department Store
Nongshim
Ottogi
LG Household & Health Care
AMOREPACIFIC
IOPE
HERA
Sulwhasoo
Dr.Jart+
MAC
LIRIKOS
TOM FORD
Eucerin
SHISEIDO
SHISEIDO PROFESSIONAL
YNM
BALMAIN PARIS
BOBBI BROWN
LANEIGE
Mamonde
pmr
BIO HEAL BOH
INCELLDERM
CHICOR
SEPHORA
PLATFORM-L
adidas
Nike
KOLON SPORT
Simmons
casamia
illumid+
LOTTE MALL
FEELWAY
AMOS PROFESSIONAL
HOMETHERA
CheongKwanJang
Red3button
RINASHUA
DEEPS
Toolif

EDITORIAL / PUBLICATIONS

Harper's BAZAAR Korea
Allure Korea
Esquire Korea
HEREN
Singles
Style Chosun
The Neighbor
Living Sense
행복이 가득한 집
AVENUEL
Beauty+
향장
Hair Story
주부생활

从精确的产品摄影到品牌广告和美妆摄影,根据最终媒介、品牌方向与产品材质设计灯光、拍摄和后期。